ABOUT US

INTRODUCTION TO PUGNA - DONT BE NAKED

Welcome to PUGNA, an independent streetwear label made for the bold, the irreverent, and the creatively unruly. We’re not just about garments — we’re a mindset, a wink, and a small act of provocation every time you step outside.

Our motto? “dont be naked” — a cheeky nudge to wear your attitude, not hide it. With our 2nd collection we push that voice further: playful patterns and sarcastic details that start conversations without saying too much. Whether you spot us in a T-shirt, sweat or a sticker, you’re stepping into a community that lives streetwear loudly. Designed in Portugal, made for the restless.

PUGNA PHOTOSHOOT IN COIMBRA
TOMÁS NOGUEIRA & MANEL FONSECA — FOUNDERS

THE headers

We’re Tomás and Manel — co-founders of PUGNA. In 2025 we turned a shared restlessness into action: tired of fitting into systems that made no sense, we made clothes that answer back. Our motto, “dont be naked,” isn’t a tagline — it’s an invitation to show up loud, irreverent and unfiltered.


PUGNA doesn’t reveal everything — we suggest, we provoke, we start conversations. Designed in Portugal, built for the world: streetwear that’s sarcastic, precise and made to be lived.

PUGNA — ABOUT US

OUR GOAL

At PUGNA we stand for individuality, the freedom to express yourself, and the courage to live differently. We make clothes for the trailblazers, the dreamers, and the creatives who refuse to follow someone else’s script. Every pugna piece is a deliberate break from fast fashion—authentic streetwear built to last. When you wear PUGNA, you should feel more than style: you should feel purpose.